HABILIDADE 5

02. H5 (Enem 2016)  BOGOF is used as a noun as in ‘There are some great bogofs on at the supermarket’ or an adjective, usually with a word such as ‘offer’ or ‘deal’ — ‘there are some great bogof offers in store’.

When you combine the first letters of the words in a phrase or the name of an organisation, you have an acronym. Acronyms are spoken as a word so NATO (North Atlantic Treaty Organisation) is not pronounced N-A-T-O. We say NATO. Bogof, when said out loud, is quite comical for a native speaker, as it sounds like an insult, ‘Bog off!’ meaning go away, leave me alone, slightly childish and a little old-fashioned.

BOGOF is the best-known of the supermarket marketing strategies. The concept was first imported from the USA during the 1970s recession, when food prices were very high. It came back into fashion in the late 1990s, led by big supermarket chains trying to gain a competitive advantage over each other. Consumers were attracted by the idea that they could get something for nothing. Who could possibly say ‘no’?

Considerando-se as informações do texto, a expressão “bogof” é usada para

03. H5 (Enem 2015)  

Na tira da série For better or for worse, a comunicação entre as personagens fica comprometida em um determinado momento porque

04. H5 (Enem 2014)  A Tall Order

The sky isn’t the limit for an architect building the world’s first invisible skyscraper.

Charles Wee, one of the world’s leading high-rise architects, has a confession to make: he’s bored with skyscrapers. After designing more than 30, most of which punctuate the skylines of rapidly expanding Asian cities, he has struck upon a novel concept: the first invisible skyscraper.

As the tallest structure in South Korea, his Infinity Tower will loom over Seoul until somebody pushes a button and it completely disappears.

When he entered a 2004 competition to design a landmark tower, the Korean-American architect rejected the notion of competing with Dubai, Toronto, and Shanghai to reach the summit of man-made summits. “l thought, let’s not jump into this stupid race to build another ’tallest’ tower,” he says in a phone conversation. “Let’s take an opposite approach – Let’s make an anti-tower.”

The result will be a 150-story building that fades from view at the flick of a switch. The tower will effectively function as an enormous television screen, being able to project an exact replica of whatever is happening behind it onto its façade. To the human eye, the building will appear to have melted away.

It will be the most extraordinary achievement of Wee’s stellar architectural career. After graduating from UCLA, he worked under Anthony Lumsden, a prolific Californian architect who helped devise the modern technique of wrapping buildings inside smooth glass skins.

No título e no subtítulo desse texto, as expressões A Tall Order e The sky isn’t the limit são usadas para apresentar uma matéria cujo tema é:

05. H5 (Enem 2013)  After prison blaze kills hundreds in Honduras UN warns on overcrowding

15 February 2012

A United Nations human rights official today called on Latin American countries to tackle the problem of prison overcrowding in the wake of an overnight fire at a jail in Honduras that killed hundreds of inmates. More than 300 prisoners are reported to have died in the blaze at the prison, located north of the capital, Tegucigalpa, with dozens of others still missing and presumed dead.

Antonio Maldonado, human rights adviser for the UN system in Honduras, told UN Radio today that overcrowding may have contributed to the death toll. “But we have to wait until a thorough investigation is conducted so we can reach a precise cause,” he said. “But of course there is a problem of overcrowding in the prison system, not only in this country, but also in many other prisons in Latin America.”

Os noticiários destacam acontecimentos diários, que são veiculados em jornal impresso, rádio, televisão e internet. Nesse texto, o acontecimento reportado é a

06. H5 (Enem 2011)  How’s your mood?

For an interesting attempt to measure cause and effect try Mappiness, a project run by the London School of Economics, which offers a phone app that prompts you to record your mood and situation.

The Mappiness website says: ‘Were particularly interested in how peoples happiness is affected by their local environment air pollution, noise, green spaces, and so on — which the data from Mappiness will be absolutely great for investigating.”

Will it work? With enough people, it might. But there are other problems. We’ve been using happiness and well-being interchangeably. Is that ok? The difference comes out in a sentiment like: “We were happier during the war.’ But was ourwell-being also greater then?

O projeto Mappiness, idealizado pela London School of Economics, ocupa-se do tema relacionado